PROFILE

Lukas Weber is a multidisciplinary freelance brand designer and design director, working for partners and clients worldwide. He is based in Berlin/Germany, after living and working in New York City for the past few years. Through 10+ years of work experience focusing on Branding for numerous clients, ranging from solo entrepreneurs to cultural organizations to global enterprises, he has developed a broad knowledge in the field of visual identity. His work has been awarded with numerous national and international design awards.

APPROACH

I see the development of a remarkable idea and visual language as a result of a partnership-based dialogue. I am a good listener with great instincts. A holistic and strategic view is decisive for me. I see it as my responsibility to be curious, to ask questions, and to communicate throughout each project in order to recognize potential and exploit them in the interest of the entrepreneurial goal. Authenticity is everything. Internally and externally. This results in a common identification, which is the basis for courageous brands and long-lasting design outcomes.

CAPABILITIES

Due to my extensive project experience, I am able to provide tailor-made, helpful, and success-oriented solutions. Design is for people, not for portfolios. I am always ready to serve nearly all project sizes, either as an addition to existing teams or in building expert teams from my international network. I love connecting open and ambitious minds to create a positive and sustainable impact together.

STRATEGY AND DESIGN SERVICES

Brand Identity / Brand Design
Brand content research
Brand content strategy
Brand Narrative
Brand design system
Naming
Brand logo / logomark
Brand applications (print / digital)
Brand iconography
Brand photography
Brand design style guide
Brand Implementation

Graphic Design / Creative Direction
Print (Book, catalogue, magazine, newsletter ect.)
Illustration
Typography
Merchandising
Packaging
Signage
Experiental design

Digital Design
Interface design
Responsive design
Website
Landing page
App & Interactive design