PROFILE
Lukas Weber is a multidisciplinary freelance brand designer and design director, working for partners and clients worldwide. He is based in Berlin/Germany, after living and working in New York City for the past few years. Through 10+ years of work experience focusing on Branding for numerous clients, ranging from small entrepreneurs to cultural organizations to global enterprises, he has developed a broad knowledge in the field of visual identity. In addition to his commercial work, he is open for collaborative projects, lectures, and workshops. His work has been awarded with numerous national and international design awards.
APPROACH
I see the development of a remarkable idea and visual language as a result of the clear and partnership-based dialogue between client and designer. I am a good listener with great instincts. A holistic and strategic view is decisive for me. I see it as my responsibility to be curious, to ask questions, and to communicate throughout each project in order to recognize potential and exploit them in the interest of the entrepreneurial goal. Authenticity is everything. Internally and externally. This results in a common identification, which is the basis for courageous brands and long-lasting design outcomes.
STRATEGY AND DESIGN SERVICES
Brand Identity / Brand Design
Brand content research
Brand content strategy
Brand concept / system (Brand applications)
Naming, claim
Brand Logo / signet (development and design)
Brand equipment / business equipment
Brand icons
Brand photography / imagery
Brand manual / styleguide
Brand implementation
Graphic Design / Creative Direction
Print (Book, catalogue, magazine, newsletter ect.)
Illustration
Typography
Design crafts
Merchandising
Packaging
Signage
Exhibition design
Digital Design
Responsive design
Website
Landingpage
Interface design
App & Interactive
CLIENTS I´VE CREATED FOR (SELECTION)
Airbnb, American Express, Balmain, Bose, Browzwear, Burger King, BudLight Seltzer, Circus Street, Cushman & Wakefield, Delta Airlines, FC Bayern München, FanDuel, Fraport Skyliners, Google, Hulu, Human Rights Foundation, Jack Daniels, Lacoste, Lufthansa, Marvel, Mattel, McDonalds, Oslo Freedom Forum, Popeyes Louisiana Kitchen, Porsche, Samsung, Sigmund-Freud-Centre Bern, Saks OFF 5TH, Solebox, TAP Air Portugal, Uebervart/MBCY
AGENCIES / COLLABORATORS (SELECTION)
Jones Knowles Ritchie www.jkrglobal.com
BBH New York www.bartleboglehegarty.com
YummyColours www.yummycolours.com
Collier.Simon www.colliersimon.com
karlssonwilker www.karlssonwilker.com
Lance Wyman www.lancewyman.com
MyOrb www.myorbstudio.com
Alfalfa Studio www.alfalfastudio.com
Ruedi Baur www.ruedi-baur.en
Modularte www.modularte.de
PRESS (SELECTION)
Forbes www.forbes.com
Adweek www.adweek.com
Abstract Logotypes
Dieline www.thedieline.com
Hypebeast www.hypebeast.com
Fast Company www.fastcompany.com
BrandNew www.underconsideration.com
AdAge www.adage.com
Adweek www.adweek.com
PAGE Online www.page-online.de
The Gap www.thegap.at
PRINT Magazine / "The Daily Heller" www.printmag.com
BrandNew www.underconsideration.com/brandnew
PAGE Online www.page-online.de
Gestalten Verlag www.news.gestalten.com
BrandNew www.underconsideration.com/brandnew
AWARDS / DISTINCTIONS
Cannes Lions (2021)
The One Show (2021)
D&AD (2021)
The Webby Awards (2021)
Art Directors Club (2015)
German Design Award (2014)
German Design Award "Newcomer Nominee" (2013)
Adobe Design Achievement Awards (2012)
Design Award of Rhineland-Palatinate (2012)
Output Foundation (2012)
Raymond Loewy Foundation (2011)
PUBLICATIONS
"Dont brand my public space!" – Ruedi Baur, Sébastien Thiery (2013, Lars Müller Publishers, Zurich)
"Good People, Great Nation" (2011, self-published)
EXHIBITIONS (SELECTION)
Hamburg, Germany
(2015, Art Directors Club)
Frankfurt am Main, Germany
(2014, German Design Award)
Berlin, Germany
(2013, Design Award of Rhineland-Palatinate)
Toronto, Canada
(2012, Adobe Design Achievement Awards)
Mainz, Germany
(2012, CXI – Corporate Identity Conference)
Mainz, Germany
(2012, Design Award of Rhineland-Palatinate)
Hamburg, Germany
(2011, Raymond Loewy Foundation)
LECTURES / PUBLIC SPEAKING / WORKSHOPS
Hochschule Mainz / University of Applied Sciences
Dortmund University of Applied Sciences and Arts / Institut für Buchforschung
University of Applied Sciences Bielefeld
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