PROFILE

Lukas Weber is a multidisciplinary freelance brand designer and design director, working for partners and clients worldwide. He is based in Berlin/Germany, after living and working in New York City for the past few years. Through 10+ years of work experience focusing on Branding for numerous clients, ranging from small entrepreneurs to cultural organizations to global enterprises, he has developed a broad knowledge in the field of visual identity. In addition to his commercial work, he is open for collaborative projects, lectures, and workshops. His work has been awarded with numerous national and international design awards.

APPROACH

I see the development of a remarkable idea and visual language as a result of the clear and partnership-based dialogue between client and designer. I am a good listener with great instincts. A holistic and strategic view is decisive for me. I see it as my responsibility to be curious, to ask questions, and to communicate throughout each project in order to recognize potential and exploit them in the interest of the entrepreneurial goal. Authenticity is everything. Internally and externally. This results in a common identification, which is the basis for courageous brands and long-lasting design outcomes.

STRATEGY AND DESIGN SERVICES

Brand Identity / Brand Design
Brand content research
Brand content strategy
Brand concept / system (Brand applications)
Naming, claim
Brand Logo / signet (development and design)
Brand equipment / business equipment
Brand icons
Brand photography / imagery
Brand manual / styleguide
Brand implementation

Graphic Design / Creative Direction
Print (Book, catalogue, magazine, newsletter ect.)
Illustration
Typography
Design crafts
Merchandising
Packaging
Signage
Exhibition design

Digital Design
Responsive design
Website
Landingpage
Interface design
App & Interactive