Agency: Jones Knowles Ritchie (New York)
Design Director: Matthew Egan
Tasks: Brand Identity System, Packaging, Digital Design, Uniforms
Since 1972 Popeyes is famous for a unique New Orleans style menu featuring spicy chicken, chicken tenders, fried shrimp and other regional items. Popeyes has become one of the world’s largest chicken quick service restaurants, with over 3,300 worldwide.
As Popeyes expanded globally and reconnected with fans at home the brand sought to “grow up.” The new brand identity balances bold, clean graphics with energetic illustration and a new mouthwatering photographic style – true to its New Orleans roots.
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