HULU "BE A VOTER"
Category: Brand Campaign
Agency: BBH New York
Chief Creative Officer: Rafael Rizuto
Project Management: Justin Marciani
Team with: Charles Pantland, Richard S., Elijah Ervin
Tasks: Design Direction, Art Direction, Graphic Design
From agonising tension to outlandish plot twists, the 2020 Presidential Election had all the makings of the biggest Blockbuster of the decade. Except the voters.
This is the story of how we turned viewers into voters – and helped achieve the highest turnout at the ballot box in history.
We changed every single one of Hulu’s shows’ titles on the platform to one word: VOTE. "The Handmaid’s Tale" was renamed "VOTE". "Little Fires Everywhere" became "VOTE". "The Mandalorian…" you get the picture.
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