Delta x American Express
Agency: BBH New York
Creative Director: Jackie Anzaldi
Photographer: Amanda Fordyce
Team with: David Trumpf (Head of Design), Elijah Ervin
Tasks: Co-Branding, Campaign Identity System, Design Guidelines
For the industry-leading partnership of Delta Airlines and American Express, that have been around for more than ten years, we created a Co-Branding inspired from both brands.
The modular visual system, based on the square shape of the AmEx logo, represents two of the world´s strongest brands equally and with an editorial look & feel. The campaign has been shown at numerous airports across the United States and other fields of communication such as digital and print media.