DELTA x AMERICAN EXPRESS
Agency: BBH New York
Creative Director: Jackie Anzaldi
Photographer: Amanda Fordyce
Team with: David Trumpf (Head of Design), Elijah Ervin
Services: Co-Branding, Logo lockup, Campaign Identity System, Editorial Design, Design Guidelines
For the industry-leading partnership of Delta Airlines and American Express, which have been around for more than ten years, we created a Co-Branding inspired by both brands.
The modular visual system, based on the square shape of the AmEx logo, represents two of the world´s strongest brands equally with an editorial look & feel. The campaign has been shown at numerous airports across the United States.