DELTA x AMERICAN EXPRESS
Agency: BBH New York
Creative Director: Jackie Anzaldi
Photographer: Amanda Fordyce
Team with: David Trumpf (Head of Design), Elijah Ervin
Tasks: Co-Branding, Logo lockup, Campaign Identity System, Editorial Design, Design Guidelines
For the industry-leading partnership of Delta Airlines and American Express, that have been around for more than ten years, we created a Co-Branding inspired from both brands.
The modular visual system, based on the square shape of the AmEx logo, represents two of the world´s strongest brands equally and with an editorial look & feel. The campaign has been shown at numerous airports across the United States.
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