Creative Direction with: Connie Lui
Copywriting: Stephanie Murg
Research: Rita Edwards
Project Management: Krystal Greven
Tasks: Brand Design, Brand Identity System, Iconography, Digital Design, Art Direction, Design Guidelines, Brand Merch
The new Circus Street brand identity builds on all the magic that has made Circus Street the success it has been to date as one of the leading companies in the digital marketing training sector across the global Fortune 500 companies.
To match with the brand's exponential growth and a unique and compelling position in the marketplace, we developed a playful yet sophisticated visual identity that reflects the personality and joy of Circus Street´s digital lessons and the company's "Edutainment" approach.
The circular aspect of the name inspires continuity which aligns with the brand story of being the place where business education comes full circle. We used this foundational motif and the element throughout the entire visual identity and created every single component of the branding based on a circular grid.