Category: Visual Identity
Agency: Jones Knowles Ritchie (New York)
Design Director: Max Lozach
Tasks: Brand Identity System, Packaging Design System, Design Guidelines
In early 2020 Anheuser-Busch InBev (ABI) released an entirely new product under its BudLight brand: BudLight Seltzer. The Visual Identity for the the alcoholic, fruit-flavored drink aimed to reflect the “Bold. Fresh.Unexpected” strategic approach.
We created a flexible, color-coded and modular design system, which was both, easy to roll-out and easy to identify. This overall delightful product quickly became one of the top selling hard seltzers in the US with a record breaking number of 2 mio sold cases in two weeks.