Creative Direction: Denize Maaløe
Strategy Direction: Diego Marini
Strategy: Stephanie Murg
Project Management: Jen Holsman
Renderings: Browzwear Team
Services: Brand Design, Brand Identity System, Logo Design, Art Direction, Design Applications, Design Guidelines
In 3D fashion technology, Browzwear is the industry leader and established partner of more than 1,000 fashion and apparel companies worldwide. Their virtual products and services offer a highly efficient production process enabling apparel companies to digitally transform their businesses, leaving behind the days of endless iterations, tremendous cost, and waste.
We developed a holistic communication strategy and cutting-edge, yet approachable brand identity system that speaks to C-level deciders as well as designers and makers alike. It emphasizes Browzwear´s position as the most trusted partner in digital fashion transformation and its game-changing yet straightforward "From-Sketch-To-Store" approach across the entire value chain.
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