BBH New York
Category: Brand Refresh
Team with: David Trumpf (Head of Design), Elijah Ervin
Tasks: Brand Identity System, Iconography, Imagery
The global advertising agency has been founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty. BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1,000 staff worldwide.
Bartle Bogle Hegarty needed a fresh look for their New York branch, in line with the 1982 rebellious spirit of their founders. We created an identity around New York visual culture and alternative movements inspired by the 1980s to now.
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